WELCOME to Lori Shyba's Mass Media Communication Wiki for Spring 2011

 

YOUR WIKI LINKS ARE HERE

 

ALERT: New information and updates to this schedule, after July 6, 2011, will be in pink, like this with stars.

 

“Social Media"

Summer 2011 Technical Communication | Online course.

Instructor: Lori Shyba MFA PhD

Email: LShyba@mtech.edu | Course site: http://lorishyba.pbworks.com

Twitter: #mtechmedia

Office Hours: Mondays, 1:00 - 3:00. Engineering Hall 210. You may drop in or Skype. My Skype is lorishyba.

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COURSE DESCRIPTION And Objectives RESOURCES Required Text Resource Social Media Tools Links to weekly readings for personal wiki responses: SCHEDULE -- Every week, these tasks Pre course, by July 8, 2011 Week 1, July 5, 2011. Intro to course Week 1 Questions here Week One Quiz Week 2, July 11, 2011 Week two questions here. (Coming soon) Week Two Twitter topic. Week Two Quiz (coming soon) Week 3, July 18, 2011. Week three questions here. (Coming soon). Week Two Twitter topic. Week Three Quiz (Coming soon) Week 4, July 25, 2011. Week four questions here. (Coming Soon) Week Two Twitter topic. Week Four Quiz (Coming soon) Week 5, August 1, 2011. Questions. Week Three Twitter topic. Week Five Quiz (coming soon) ASSIGNMENTS, QUIZZES and GRADING

 

COURSE DESCRIPTION And Objectives

The Montana Tech Catalog capsule summary of this course says:

This online course investigates theories and practices of social media on culture, business, and civic engagement. As active audiences, we are increasingly taking control over the flows of communication through social media, that is, new spaces for engagement and for the creation of user-created content. In this online class, we will study trends in digital culture, citizen journalism, and business practices, with the objective of applying that knowledge to projects.

 

Thank you for taking this class and I look forward to working with you.

 

This is a highly concentrated summer course and will require a considerable time commitment for readings and assignments so please be prepared to make the effort.

 

You will be responsible for learning required software programs (social media tools) on your own through online resources such as tutorial wikis, downloadable PDFs, user forums or the like. If you have questions for the instructor or that you feel your fellow students may be able to answer, post them as comments on the course wiki page.

 

 If you are really stuck, feel free to email the instructor at lshyba@mtech.edu.

 

RESOURCES

Required Text Resource

This book is available as an ePub through iTunes (or hardcopy from amazon.com):

"The Social Media Bible" (Second Edition). Ron Safko. Wiley. 2010. Wiley.

Available at iTunes or amazon.com for approximately $16.00 for electronic version.

Book website is: www.thesocialmediabible.com

You will need to key in the ISBN number to access the resources on this web site.

 

(If you are ordering hardcopy, please be prepared to use a fastest shipping method. Also, please understand that you may be behind for the first week so you must contact the instructor for special compensation on the week one quiz.)

 

Social Media Tools

 

PB Works (for personal wiki journal)

Do not make this a "private" site, please. Just do not put your full name in the URL address if you wish to remain anonymous.

Twitter

Second Life

 

 

Links to weekly readings for personal wiki responses:

 

Week one: "Identity and Deception in the Virtual Community" by Judith S. Donath.

http://smg.media.mit.edu/people/Judith/Identity/IdentityDeception.html

 

Week two: NO WIKI WRITING

Also, If you have not seen it, view the film "Social Network" (Fincher, 2010)

 

Week three: The Art of Hosting Good Conversations Online

http://www.rheingold.com/texts/artonlinehost.html

Rheingold reading of your choice.

 

Week four: Social Media Psychology

Alone Together: Why We Expect More from Technology and Less from Each Other, Sherry Turkle. Download the sample version from itunes or amazon and read the introduction. I recommend you buy this book as it is a fascinating look at the psychology of online phenomena.

 

Other required material may be posted as links and pdf downloads on the course website so check the class website sidebar carefully every few days.

 

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SCHEDULE -- Every week, these tasks

 

To streamline the course and create a pattern of assignment expectations, every week for the five week class you will have these core tasks:

1. Post a 500 - 700 word essay-form response to the assigned reading to your wiki.
2. FACEBOOK RESPONSE IS CANCELLED.
3. Contribute a current event media-related posting on the class twitter hatch mark, along with a web link. Topics will be provided.
4. Submit answers to a weekly quiz. Quizzes are open book.

 

Most week there will also be supplemental tasks.

 

Pre course, by July 8, 2011

 

Set up Second Life and create an avatar.

Set up a pbworks wiki.

Read Donath at http://smg.media.mit.edu/people/Judith/Identity/IdentityDeception.html

Inform instructor of avatar name and wiki address.

 

Week 1, July 5, 2011. Intro to course

 

Core assignment tasks, due Monday, July 11 by 9:00 a.m.

 

Week one: "Identity and Deception in the Virtual Community" by Judith S. Donath

 

Week 1 Questions here

 

2. Read chapters 1 to 7 in the Safko ePub textbook. Log into the course blog (address TBA) and contribute a substantial response.

Please reply to the posting before yours and then add your own thoughts about the topic.

 

3. Contribute a tweet on the class twitter hatch mark, along with a web link. Topic of the week is virtual community ethics and examples of deliberate deception.

 

Week One Twitter topic.

There is no twitter topic for week one.

 

4. By Friday at noon, a quiz testing the Safko readings will be available on surveymonky, this quiz along with other core assignments is due on Monday,  July 11 by 9:00 a.m

 

Week One Quiz

Posted noon Mountain Time on Friday, July 8, 2011. Due on July 12 (If you take this exam later than this, you will not qualify for excellent plus (A+) bonus mark).

PART ONE -- REVISED

PART TWO -- REVISED

 

Supplementary assignments.

 

1. Final exam preparation:

Find two virtual communities -- message boards, Google or Facebook groups, chat rooms, virtual worlds -- that you can legitimately benefit from joining and to which you could contribute. If you are a bicycle enthusiast, Final Fantasy video game or soccer fan, cognac aficionado, student of archaeology, find groups that match your interests.

 

2. By friday, ensure that your wiki is properly linked to course web site. 

 

 

 

Week 2, July 11, 2011

 

Core assignment tasks, due Monday, July 18 by 9:00 a.m.

 

1. NO WIKI WRITING THIS WEEK

 

Week two questions here. (Coming soon)

 

2.  Read chapters 8 -  15 in the Safko ePub textbook.

 

3. Contribute a tweet on the class twitter hatch mark, along with a web link. Topic of the week is the sociology of facebook.

Week Two Twitter topic.

Facebook sociology and a link to hashtag #mtechmedia.

 

4. By Friday at noon, a quiz will be available at survey monkey, this quiz along with other core assignments is due on Monday, July 18 by noon.

Week Two Quiz (coming soon)

 

Supplementary assignments.

 

On Wednesday July 13 at 7:00 mountain time, we will meet as a group in second life. This meeting will last about one hour.

URL for meeting to be posted on Tuesday.

 

 

Week 3, July 18, 2011.

 

Core assignment tasks, due Monday, July 25 by 9:00 a.m.

 

1. Based on the  Rheingold readings, write a 500 - 700 word response in your personal wiki journal.

 

Week three questions here. (Coming soon).

 

2. Read chapters 16 - 22 in the Safko ePub textbook.

 

3. Contribute a tweet and tag with the class twitter hatch mark, along with a web link. Topic of the week is Howard Rheingold.

Week Two Twitter topic.

Topic is Howard Rheingold plus a link to hashtag #mtechmedia.

 

4. By Friday atnoon. A quiz will be available at survey monkey, this quiz along with other core assignments is due on Monday,  July 25 by noon.

Week Three Quiz (Coming soon)

 

Supplementary assignments.

 

There are no planned supplementary assignments in week three.

 

 

Week 4, July 25, 2011.

 

Core assignment tasks, due Monday, August 1 by 9:00 a.m.

 

1. Based on the Turkle reading, write a 500 - 700 word response in your personal wiki journal.

 

Week four questions here. (Coming Soon)

 

2. Read chapters 23 - 29 in the Safko ePub textbook.

 

3. Contribute a tweet on the class twitter hatch mark, along with a web link. Topic of the week is  Sherry Turkle.

Week Two Twitter topic.

Topic is Sherry Turkle plus a link to hashtag #mtechmedia.

 

Twitter tips, tweet format, and marking rubric available here.

 

4. By Friday at noon. A quiz will be available on survey monkey, this quiz along with other core assignments is due on Monday, July 18 by noon.

Week Four Quiz (Coming soon)

 

Supplementary assignments.

 

On Wednesday July 27 at 7:00 mountain time, we will meet as a group in second life. This meeting will last about 90 minutes. You will be expected to take the class on a short teleport journey to a site that is being used for business marketing purposes.

 

 

Week 5, August 1, 2011.

 

Core assignment tasks, due Monday, August 1 by noon.

 

1. Reading this week is your fellow students' wiki journals.

Questions.

You will be expected to comment on a minimum of five postings and give a summary of these comments as a response writing imnyour personal wiki journal.

 

2. Read chapters 29 - 37 in the Safko ePub textbook.

 

3. Contribute a tweet on the class twitter hatch mark, along with a web link. Topic of the week is social media marketing.

Week Three Twitter topic.

Topic is social media marketing plus a link to hashtag #mtechmedia.

 

4. By Friday at noon. A quiz will be available at on survey monkey, this quiz along with other core assignments is due on Monday, July 18 by noon.

Week Five Quiz (coming soon)

 

Final exam in three parts

 

1. This week's quiz will also include a review of the entire course Safko material. These additional questions will constitute 50 percent of your final exam mark.
2. In week one you found two virtual communities to which you have contributed over the past month. On your personal wiki, make a link directly off the home page, name it "Final Exam" and link to a 500 - 700 word essay describing these communities and your contributions over the weeks. Be sure to include the URL of these sites.
3. Make a survey monkey survey containing 10 questions. Questions must be in three formats eg multiple choice, comment and single text box. Questions will be a hypothetical set of marketing and/or demographic study for your interest group. surveymonkey.com. Link this at the bottom of your "Final Exam" wiki page along with the site URLs.

 

 

ASSIGNMENTS, QUIZZES and GRADING

The assignments and quizzes all assume you have fast and consistent Internet connection. If this is a challenge and if you are in the Butte area, you as a member of this class, are also entitled to access to the Montana Tech EH 106 lab. Call security for access at 496-4357.

 

Your final grade will be assessed as follows:

 

40% — Wiki journal writings (four).

10% — Blog contributions. CANCELLED

10% — Twitter hatch mark contributions

20% — Quizzes

30% — Final exam

 

Assignments are due at the times listed. All assignments will be accepted until the end of class on August 5 but you will only quality for excellent plus marks if all assignments are complete by the due date.

 

7. EVALUATION: Evaluation criteria specific to each project that will be identified as we go along. Given the nature of the artistic process, grading will include subjective assessment.

 

8. ACADEMIC HONESTY: Academic dishonesty consists of misrepresentation by deception or by other fraudulent means and can result in serious consequences, e.g. the grade of zero on an assignment, loss of credit with a notation on the transcript (notation reads:  "Grade of F assigned for academic dishonesty"), and/or suspension or expulsion from the university. It is your responsibility to understand what constitutes academic dishonesty.  For information on the various kinds of academic dishonesty please refer to the Academic Integrity Policy in the Montana Tech Student Handbook, page 39.

 

The following illustrates only three forms of academic dishonesty:

1. Plagiarism, e.g. the submission of work that is not your own and where credit is not cited.

2. Improper collaboration in group work.

3. Copying or using unauthorized aids in tests and examinations.

 

Accommodations For Students With Disabilities: If you require special accommodation for learning or have any special needs please let me know of them as soon as possible in order that arrangements can be made.